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課程名稱 |
競爭情報
Competitive Intelligence |
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開課學期 |
107-2 |
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授課對象 |
文學院 圖書資訊學研究所 |
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授課教師 |
羅思嘉 |
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課號 |
LIS5061 |
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課程識別碼 |
126 U1300 |
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班次 |
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學分 |
3.0 |
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全/半年 |
半年 |
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必/選修 |
選修 |
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上課時間 |
星期四7,8,9(14:20~17:20) |
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上課地點 |
圖資視聽室 |
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備註 |
U選課程，大學部與研究所學生均可修習。
總人數上限：35人 |
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Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1072LIS5061_ |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
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課程大綱
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為確保您我的權利,請尊重智慧財產權及不得非法影印
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課程概述 |
競爭情報(Competitive Intelligence, CI)是指稱有價值的訊息，也可指稱蒐集資訊並將其轉譯為有價訊息，藉以輔助機構佈局與策略決策的過程。CI團隊必須具備界定關鍵使用者，例如決策者的需求、情報主要主題和關鍵議題；辨識出版來源，檢索相關文獻；善用人力資源進行研究，透過訪談及其方式獲得第一手資料；利用各種模式和工具，分析研究蒐集到的資訊，將結果轉譯為有價值的情報，與情報需求者分享研究分析結果，並提出建議等各項能力。 |
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課程目標 |
經由課程之學習，期望建構同學下列能力，
- 了解競爭情報的理論與實務；
- 清楚競爭情報的重要議題與發展趨勢；
- 了解、評估和善用相關技巧、技術和工具；
- 為特定組織設計競爭情報計畫 |
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課程要求 |
本課程以講授、實作、報告與計畫執行等方式進行。 |
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預期每週課後學習時數 |
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Office Hours |
另約時間 |
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指定閱讀 |
參考課程大綱每周進度 |
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參考書目 |
(Readings will be assigned accordingly)
Textbooks
Berkman, R. (2004). The skeptical business searcher: The information advisor’s g
guide to evaluating web data, sites, and sources. Medford, NJ: Information T
Today.
Forte, E., & Oppenheim, M. (Eds.). (2011). The basic business library: Core
resources. 5th Edition. Retrieved from http://publisher.abc-clio.com/A3137E
Hakansson, C., & Nelke, M. (2015). Competitive intelligence for information p
professionals. Waltham, MA: Chandos.
Kahaner, L. (1996). Competitive intelligence: How to gather, analyze, and use
information to move your business to the top. New York, NY: Simon & Schuster.
Miller, J., & the Business Intelligence Braintrust. (2001). Millennium in
intelligence: Understanding and conducting competitive intelligence in the di
digital age. Medfor, NJ: Cyberage.
Sharp, S. (2009). Competitive intelligence advantage: How to minimize risk, a
avoid surprises, and grow your business in a changing world. Hoboken, NJ: Wiley.
林珊如編著(民92)。企業資訊與商情服務：如何有效蒐集運用工商資訊資源。台北市：文華。 |
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評量方式
(僅供參考) |
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No. |
項目 |
百分比 |
說明 |
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1. |
Assignments |
50% |
4 assignments, 10, 10, 15, 15 |
2. |
Project |
35% |
topic report, data collection, analysis model, results |
3. |
Participation |
15% |
attendance, in-class exercises, discussion |
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週次 |
日期 |
單元主題 |
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第1週 |
2/21 |
w1 課程簡介
Introduction to course of Competitive Intelligence |
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第2週 |
2/28 |
w2 放假
Holiday |
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第3週 |
3/07 |
w3 競爭情報基本概念與重要性
Introduction to Competitive Intelligence
Hakansson & Nelke: The value of competitive intelligence
Sharp: Defining and refining competitive intelligence |
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第4週 |
3/14 |
w4 競爭情報歷程
Intelligence Process
Hakansson & Nelke: From start to end |
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第5週 |
3/21 |
w5 競爭情報資訊搜尋: 商業資訊搜尋與分析
Intelligence research, general business resources
Capture and management, intelligence research
Hakansson & Nelke: Capture and management
Sharp: Three critical distinctions, All information is not equal
Sharp: Understanding and evaluating information sources
Miller: Information Resources Intelligence |
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第6週 |
3/28 |
w6 競爭情報資訊搜尋: 技術資訊搜尋與分析
Intelligence research: technology information
專利資訊搜尋與分析 TIPO/USPTO |
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第7週 |
4/04 |
w7 放假
Holiday |
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第8週 |
4/11 |
w8 競爭情報資訊搜尋: 競爭情報個案主題報告
Topic report on final project |
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第9週 |
4/18 |
w9 競爭情報資訊搜尋: 公開資訊搜尋
Intelligence research: External information
企業基本資訊
公開資訊觀測站 Market Observation Post System
法規資料庫 Legal Database |
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第10週 |
4/25 |
w10 競爭情報分析 I
Intelligence analysis I: LOTS, SMART, PEST
Basic Readings:
Miller: Analytical models and techniques
Hakansson & Nelke: Tools and Methods
PEST
Michnik, K. (2015). Public library managers' descriptions of political attention. Library Management, 36(8/9), 673-684.
Yuksel, I. (2012). Developing a multi-criteria decision making model for PESTEL analysis. International Journal of Business and Management, 7(24), 52-66. |
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第11週 |
5/02 |
w11 競爭情報分析方法 II
Intelligence analysis II: SWOT, Porter’s five forces, Benchmarking
*check files on 4/18 for assignment 3
Basic Readings: (check w10)
Miller: Analytical models and techniques
Hakansson & Nelke: Tools and Methods
*Articles on each method will be assigned
SWOT
Pickton, D.W., & Wright, S. (1998). What’s SWOT in strategic analysis? Strategic Change, 7(2), 101–109.
Rao, Y. S. (2017). C5 model for the consortium management: SWOT analysis. Library Management, 38(4/5), 248-262.
Five Forces
Loukis, E., & Sapounas, I. (2008). The effect of generalized competition and strategy on the business value of information and communication technologies. Journal of Enterprise Information Management, 21(1), 24-38.
Muir, L. (1999). Library supply: An extended view of competition. New Library World, 100(4), 165-172,
Benchmarking
Siguenza-Guzman, L., Auquilla, A., Van den Abbeele, A., & Cattrysse, D. (2016). Using Time-Driven Activity-Based Costing to identify best practices in academic libraries. The Journal of Academic Librarianship, 42, 232-246.
Stapenhurst, T. (2009). The Benchmarking process: Introduction and process overview. In The Benchmarking book: A how-to-guide to best practice for managers and practitioners (chap. 2, pp. 49-57). Amsterdam; London. |
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第12週 |
5/09 |
w12 競爭情報分析方法 III
Intelligence analysis III: Scenario planning, AIDAS, Key performance indicators
Basic Readings: (check w10)
Miller: Analytical models and techniques
Hakansson & Nelke: Tools and Methods
Scenario planning
Hannabuss, S. (2001). Scenario planning for libraries. Library Management, 22(4/5), 168-176.
Schoemaker, P. J. H. (1995). Scenario planning: A tool for strategic thinking. Sloan Management Review, 36(2), 25-40.
AIDAS
Hassana, S., Nadzimb, S. Z. A., & Shiratuddinc, N. (2015). Strategic Use of Social Media for Small Business Based on the AIDA Model. Procedia-Social and Behavioral Sciences, 172, 262–269.
Nicholas, J. (1998). Marketing and Promotion of Library Services. Library and Information Services in Astronomy III, 153, 301-304.
Wijaaya, B. S. (2011). The development of hierarchy of effects model in advertising. International Research Journal of Business Studies, 5(1), 73-85.
Key performance indicators
Fagan, J. C. (2014). The suitability of Web Analytics Key Performance Indicators in the academic library environment. The Journal of Academic Librarianship, 40, 25-34.
Franceschini, F., Galetto, M., & Maisano, D. (2007). Quality and process indicators. In Management by measurement designing key indicators and performance measurement systems (chap. 1, pp. 1-20). Berlin, Heidelberg : Springer-Verlag Berlin Heidelberg. |
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第13週 |
5/16 |
w13 Conference schedule: Class off/Project gathering information |
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第14週 |
5/23 |
w14 競爭情報
Packaging and delivering intelligence products
Kahaner: Dissemination |
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第15週 |
5/30 |
w15 Conference schedule: Class off/Project work-analysis model |
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第16週 |
6/06 |
w16 競爭情報法律與倫理議題
Reflection, Myth, Law and Ethics
Sharp: Demystifying competitive intelligence, one myth at a time; Playing by the rules, SCIP resources
Miller: Intelligence and the law; Conducting intelligence ethically |
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第17週 |
6/13 |
w17 期末專題報告 I
Reports on final project I |
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第18週 |
6/20 |
w18 期末專題報告 II
Reports on final project II |
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